For my final project in my Master’s program in Advertising, I created a campaign centered around a collaboration between Costco and Kith, two brands with very different target audiences that would complement each other. The idea was that Kith’s influence could introduce a new, younger generation to Costco, helping to boost membership sales and attract diverse, new customers. As part of the project, I developed a logo, social media carousel ads, and website banners to showcase the partnership.